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November 29th, 2012 / Daily Deals
Minimise cannibalisation with black-out periods
Selling your products or services at a deep discount is great for sucking customers into your business, but how many of those discount customers are existing clients who would have otherwise paid full price, or take the place of full-fare clients? Sometimes you may be keen to reward or re-activate existing customers for their loyalty [...]
October 15th, 2012 / Award
Graffiti Class: Creative Daily Deal of the Week
Perfect example of a more unusual business using a Daily Deal as a way to promote itself to an audience that might not have searched for graffiti lessons, but would still be keen to know they existed. Introductory classes of any description are also good fodder for deals, since the profit can be made [...]
May 24th, 2012 / Daily Deals
How many members do Australian Daily Deal sites have?
Membership data is rarely published by the various Deal Sites but a combination of conversations with Deal Sites, research and comments made during presentations has informed the member numbers below for the top Australian and New Zealand deal sites at January 2012. If anyone disagrees or has better information please provide it in the comments [...]
May 17th, 2012 / Daily Deals
Advice: protect your regular prices by forming an epic daily deal partnership
Following our tip about how a London gym’s clever daily deal protected the value of her regular monthly subscriptions, a hairdresser in Bondi asked us for advice on other ways of achieving a similar outcome if she ran a promotion with Groupon or LivingSocial. Our advice: be like Batman and Robin and form an epic [...]
May 7th, 2012 / Daily Deals
Huon Bush Retreats Facebook Offers: be careful!
Facebook’s new ‘offers’ feature is being rolled out to selected businesses that have Facebook advertising accounts, but the experience of Huon Bush Retreats in Tasmania over the past few days might make you think twice if you’re a business asked to participate. At least until the kinks are ironed out. Or go ahead, if you’ve [...]
April 12th, 2012 / Award
Shape2Fit – Creative Daily Deal of the Week
Using daily deals to drive customer trial is possibly the best understood of their benefits, but in reality doesn’t happen as much as it should. Most businesses seem only intent to sell as many vouchers as possible, rather than thinking about who they’re selling them to and what type of offer will convert visitors [...]
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